Designed user flows, personas, style guide, and IA. Created wireframes and Figma prototype. Redesigned the company logo. Assisted in web copywriting, migrated domain, and built site using WordPress/Elementor. Ensured optimal speed and responsiveness. Currently providing ongoing website maintenance and administration service.
Delivered UX Research for a UX and marketing strategy in alignment with the company’s low fiscal budget, to encourage user retention and building the foundations for a strong future online community whilst also supporting and promoting the company’s product integration in the Web3 and metaverse ecosystem.
Supported and contributed to the company’s NFT ‘Pirates of the Metaverse’ project discovery, ideation and implementation phase through Web 3.0 UX research, providing copywriting and delivering creative content conceptualizations for the marketing team.
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